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About Us

From 705's grassroots of Muskoka to the shoreline of Ontario's West Coast (Lake Huron), we aspire to deliver an awesome online shopping experience!

With a few local retail stores of our own we know great product when we see it and can't wait to share it with you!

Life is non-stop and often the lines between work, play and travel merge so we saw a demand to explore eyewear that is durable, protects our precious eyes and adventure easy with various styles to enhance any free spirited style.  Eyewear that is fashion forward, eco-conscious (sustainably crafted from bamboo and/or repurposed skateboard decks), offers advanced polarized lenses in 7 popping colours and wait for it...  They FLOAT!  If dropped in any one of the worlds breath taking lakes, oceans, rivers or lagoons whether in transit via water taxi, surfing at the beach, pulling into your dock or gliding over swells in a sea kayak you can retrieve them since the natural wood frames actually float.  Given how many expensive pairs of sunglasses we’ve had to replace in our journeys we consider this a genius way to extending their life and add value to your investment.

We’ve made it our mission to reduce packaging and integrate smarter earth friendly marketing and product materials where possible.  All of our sunglasses come in microfiber pouch inside a branded stalk of real bamboo...a naturally cool wooden case for your wood framed glasses to lounge while they’re not on your nose.

We’re thrilled to share these innovative products and hope they check all of the same boxes they did for us when it comes to next level, conscious lifestyle gear.  By the way, have you seen our selection of frames and lens colour combinations yet? Each named after the epic lakes on our travel bucket list…  See for yourself and get yours today!

In the meantime, please share your pics with us!  Show us the awesome fun stuff you get to do with your sevenofives (wood sunglasses).  Post on our Facebook or Instagram pages or send them to us at

Thanks for checking us out!